WhatsApp update brings Netflix feature into chat app (but here’s why you might miss out)

WhatsApp update brings Netflix feature into chat app (but here’s why you might miss out)

- in Technology
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WHATSAPP • NETFLIX

Netflix will be able to make viewing recommendations via the hugely-popular messaging app

WhatsApp users could soon see Netflix recommendations inside their chat app.

A new partnership between the two companies could see recommendations for Netflix shows surface inside WhatsApp.

Select users with both and Netflix installed on their smartphones have been given the option to link the two services.

This enables Netflix to send messages which appear inside WhatsApp, like text messages from people in your contacts.

The feature is currently being tested in India, so users in other locations around the globe can’t access the functionality quite yet.

News of the feature broke thanks to users sharing screenshots of the Netflix recommendations appearing in their chat app.

WhatsApp confirmed enterprise partnership to popular blog Gadgets360.

Netflix already makes viewing recommendations via the native notifications on your smartphone.

It also prompts users when new films and series become available.

However, some users might find it easier to receive these messages via WhatsApp.

It’s likely  wants to leverage WhatsApp to communicate with its customers, too.

WhatsApp wants to monetise its business by charging companies, like Netflix, to use the messaging app to chat with customers.

WhatsApp COO Matt Idema – dubbed WhatsApp Business – in an interview with Fox earlier this year.

Idema said: “We want to put a basic foundation in place to allow people to message businesses and for them to get the responses that they want.

“We do intend on charging businesses in the future.”

An early version of the service has been made available to testers, although there is no official launch date for the general public.

Technology blog Android Police has trawled through the latest beta version and highlighted a number of new features coming to WhatsApp Business.

WhatsApp will support landline numbers for the first time with WhatsApp Business.

WhatsApp is rolling out its all-new Business app to a few beta testersWHATSAPP

WhatsApp is rolling out its all-new Business app to a few beta testers

That means customers who call or message your landline number will appear within the WhatsApp client.

Customers who would usually use the chat window on a businesses’ website will also now be able to send them a message within WhatsApp.

Since WhatsApp Business is a standalone app, those who run small businesses can keep their current WhatsApp app and conversations intact – and completely separate – from their customers.

WhatsApp Business looks almost identical to the hugely-popular messaging app.

However, there are two new sections within the Settings menu – Statistics and Business Settings.

The Statistics section currently shows the total of number of messages sent, delivered, read and received, however, more analytics are tipped to roll-out soon.

Business Settings lets users customise their profile page, including adding a webpage for the business, profile picture, and opening hours.

It also lets users set an automated response when customers try to get in touch outside business hours.

You cannot download WhatsApp Business right now, but it is possible to sign-up to test it in the future here.

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