Lynk and CO looks to N.A. for an assembly plant

Lynk and CO looks to N.A. for an assembly plant

- in Automotive
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Ridgeville, S.C. is where another Geely- owned luxury brand — Volvo — this year will open its first U.S. assembly plant.

Lynk & CO, the Chinese premium vehicle brand founded less than two years ago by Zhejiang Geely Holding Group, is on the prowl for global manufacturing capacity.

And despite having no sales or distribution here yet, it is considering North America for an assembly plant, according to a senior Lynk & CO executive.

The odds-on favorite might already be determined: Ridgeville, S.C. That is where another Geely- owned luxury brand — Volvo — this year will open its first U.S. assembly plant.

Alain Visser, senior vice president of Lynk & CO, told Reuters in November that the South Carolina location is under consideration.

But the startup will come with a different supply chain premise than other automakers.

Lynk & CO intends to produce its vehicles as custom orders, with consumers piecing together options online and ordering their cars directly from the factory.

That sort of low-scale yet high-variation strategy would require a supply base to operate differently and more flexibly, with new approaches to parts production, delivery schedules, factory-to-factory communications and local warehousing.

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